The Best Australian Bookmakers

Finding the best Australian bookmakers is an important first step in successful betting. An Australian bookmaker has a variety of different attributes that make them deserving of your business. Some sites may offer a large amount of betting options, but the odds aren’t great compared to other betting sites, or they may have the best odds but not very many markets.

People bet on sports for a number of reasons. Some will do it just for fun, to make a game or race more exciting, while others like to bet on their favorite team. However, there are some people who bet on sports for one reason, and that’s to make money. Even if you’re a member of the first two categories of bettors, you can still learn how to transform yourself into a savvy or sharp bettor. If you’re interested in making money betting on sports, you’ll need to learn how to spot the best Australian bookmaker sites where you have a chance of making some serious money.

Below you’ll find a list of the best Australian bookmakers who offer a combination of lots of betting options, great odds, and ease of use.   They also offer secure and safe financial transactions and plenty of extra features and promos that are designed to keep you coming back for more. Make sure you check out each site’s review to learn what makes them the best in the business.

Top Australian Bookmakers: Comparison Chart

BookmakerAppFeesBonus for New CustomersMembership FeesLay Betting
sportsbet logo
crown bet logo
William Hill william hill logoYesNoYesNoYes

Quick Summary


Considered one of the leading sportsbooks in the world, you’ll love their sheer versatility, the wide range of markets they cover and the lack of fees for withdrawals and deposits. However, if you’re an Esports fan, then you’ll be disappointed by their variety in this market.

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This is a newer bookmaker that is quickly making a name for itself thanks to its market versatility, frequent promotions, and a website that’s very easy to use and beginner friendly.

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William Hill:

This bookmaker offers many of the same services and markets that other leading names in the industry do, however, they also offer more promotions than their competitors, which gives you every reason to sign up.

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Sportsbet claims to be Australia’s number one betting agency, and it’s very easy to see why. If you enjoy placing bets on greyhound racing or horse racing, then you really won’t find a better online bookmaker. They not only cover every meeting under the sun, but they also offer such a comprehensive package that it’s easy to get overwhelmed by all of the betting options available. Customers can make some extra money through fun tipping competitions that are available to everyone and they will always get paid out at the best odds.

This company is licensed by the Northern Territory Racing Commission and they have been operating in Australia for more than fourteen years. They accept wagers on international and Australian horse and greyhound racing, in addition to a manner or international and local entertainment, sporting, and political events.

Market Options

Their biggest drive for customers is racing, with a fantastic service offered for both greyhounds and horses. The other sports are kept separate with a large number of markets available on soccer, tennis, cricket, rugby, NRL, AFL, and much more.

When it comes to odds, the lines are very tight. However, they offer a form guide next to every race or match being played, which includes a graph that shows details for every team’s performance during the season. They also offer a tipping competition for sports bettors and the Tote Best Plus for racing. Tote Best Plus is the equivalent of Best Odds Guaranteed, which allows the customer to receive the better of the dividends that are declared by the starting price or Australian TABs.

The website looks and functions exactly the way you want a bookmaker site to. Instead of including flashy graphics, the site keeps everything nice and simple. You’ll find the sports options listed in the left-hand menu, while all the latest promotions are neatly boxed on the right side of the screen, and the main events are profiled in the center.

Like other bookmakers, Sportsbet tries to keep their sports and racing separate. Clicking on a specific sport in the column on the left will cause the menu to disappear. It will be replaced by additional categories. It will take a few more clicks to reach the market you want, however, the odds are all nicely presented and placing a bet is very straightforward. This company also deserves some credit for providing a ton of information on their promos.

Customer Service

Their customer service is second to none. They were actually the first sportsbook in Australia to feature live chat support. This form of communication is the best because it’s instant and you don’t even have to pick up the phone. You can also choose to contact the customer service team via email or phone, but we found that the live chat feature offers the fastest response time.

The company uses a Verisign secure site, which won’t charge players any account keeping, withdrawal, deposit, or credit card fees.

They offer apps for both iOS and Android.

Because Australian law prohibits digital live betting, customers must place bets on the phone or in person. Sportsbet displays live odds for events that are currently underway, but each bet must be placed over the phone.

Beating the Odds

When it comes to the vig, they offer the standard for the industry, ranging from five to ten percent, depending on the market. Most line betting, margin, and head to head carry a ten percent vig, however, during promos, or for some sports, five percent can be had. Prop and future bets can be the exception. Often, the vig ranges from ten to fifteen percent, and in rare cases, even higher.

Sign up Bonus for New Customers

This company currently offers a sign-up bonus up to two hundred and fifty dollars for new customers. State laws currently excludes residents from South Australia, Western Australia, New South Wales, and Victoria from claiming this deal.  While many states are excluded from the deposit bonus, this doesn’t mean that Sportsbet won’t offer the deposit bonuses once you’ve become a member.

Throughout the year they run a number of promos that reward customers for staying loyal. They have so many different types of promos so often that listing them here would be pretty pointless.

Deposits and Withdrawals

One of the best things about joining an Australian bookmaker is that they are plenty of local banking options available. That means that you can enjoy faster cash outs and making deposits is super easy. You can also bet and deposit using Australian dollars, with no exchange rates to worry about.

Withdrawal and deposit options include direct deposit, MasterCard, Visa, BPAY, e-wallet, Neteller, or money orders. You can also fund your account over the phone.

Are there any Drawbacks this Service?

As we have mentioned, this company focuses heavily on sports that are popular with bettors in New Zealand and Australia. Horse racing is a very strong area of the site and it’s possible to not only bet on races but you can also watch them live, but only if you’ve created a member account and made at least one deposit. The only area in which we found the site to be lacking in terms of markets is Esports. Esports have become more and more popular among online gamblers. While major sites offer a huge selection dedicated to it, Sportsbet only manages to offer a limited selection of markets.


Sportsbet is Australia’s largest sportsbook. The fact that they’re backed by Paddy Power, which is one of the world’s leading betting companies, gives new customers more confidence in this betting service, as does the fact that they offer some of the best betting odds around. They also offer a high volume, and a wide variety of promotions all throughout the year, feature excellent site security and offer the most popular sports for avid bettors. If you aren’t comparing odds using Sportsbet, then you’re simply costing yourself money.

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CrownBet is one of the newest Australian bookmakers on the market, and the best part is that they’re a hundred percent Aussie owned.

CrownBet has really carved out a niche for itself by offering enough markets to satisfy any bettor. They also offer odds that we consider more than respectable, and in short, they have all the features you could want from an online bookmaker. These features, combined with a small company feel, where great customer service is emphasized, will make you make you a loyal CrownBet customer for life.

CrownBet offers what is arguably the most lucrative sign-up bonus around. They feature a multitude of ongoing promotions and they also offer live betting, a well thought out site, and a mobile betting platform.

First, we should note that CrownBet is actually only one of two bookmakers found in Australia that allows lay betting. However, you won’t see very impressive returns.

CrownBet is the first to introduce a minimum bet limit for thoroughbred racing. They’ll take on all fixed odd wagers to win up to a hundred thousand dollars, guaranteed. This type of wager must be placed within half an hour of the start of the race.

Site Functionality

The functionality and layout of the site are top quality. Located on the left you’ll find a column that’s topped with the most popular sporting events. Below this, there’s a racing tab which can be expanded to show the next five races. When the user chooses an event or sport, the middle section will display the markets and odds available for betting. Additionally, clicking the bet slip will change the interface so that it displays the selections that have been made. In the bet slip, the user can make different types of wagers such as multis or singles and choose if they want to outlay a bet.

CrownBet uses a significant amount of JavaScript to display the odds for automatic updates. This prevents users from having to refresh their page constantly.

Betting Options

As expected, this company offers all bet types that are common to Australian racing, even exotics. Feature races will usually offer even more wagers such as futures, top fluc, and fixed price. They also offer jockey challenges and place cards, both of which are popular with racing punters.

The Best Tote is a type of bet that offers dividends based on the top payout of the main totes. In order to receive the best of the three totes a punter must have a positive balance. Punters with a deficit will be entitled to the middle tote dividend. This company also offers this type of wager on Hong Kong races with the same restrictions.

The best SP dividends are considered the better of the totes. Again, this will only be applicable to punters with a positive balance.

Popular Promos

CrownBets definitely enjoys running promos. They offer an extensive selection for all markets including the following:

CrownBet Visa: You can now use this card as part of your betting experience, anytime and anywhere Visa is accepted.  The card is linked to your CrownBet account. Users can instantly withdraw their winnings when they become available, which is often as soon as a race or game has concluded. The card can be used in over two hundred territories and countries, wherever Visa is used. Bettors can also transfer as many times as they wish.

Lay betting options: Since this company is one of the only ones in Australia to offer lay betting we thought it was worth another mention. Keep in mind that this type of betting isn’t as simple as it seems.

Multi-bonus specials: This promo offers bonuses for pre-race bets on three or more selections.

Fire deposit: With this promo, the bettor deposits fifty dollars and can bet with two hundred dollars, which is a huge bonus on the original deposit.

Refer a friend: You can earn up to two hundred dollars for any referral you send to their site if the friend ends up funding a wagering account with at least two hundred dollars.

Deposit Options

Currently, CrownBet offers a number of deposit options including Bpay, Paypal, bank transfers, credit cards, and Poli internet banking.

Withdrawal Options

Withdrawal options include telegraphic transfers and electronic funds transfers.

Customer Service

For any bookmaker, good customer service is essential. When a customer has money on the line, they can’t afford to leave their money to chance. This company provides helpful and knowledgeable customer service through a wide variety of communication options. People can contact customer service via phone, email support, or live chat services.

Other Features You’ll Love

Beaver TV is offered as a free service designed to help bettors decide which horse to choose for upcoming meetings.

Mobile betting platforms are available for iOS and Android users.

CrownBet currently offers in-play betting like most bookmakers, but until regulations permit in-play wagering for online betting, most horse races are simply too brief to offer much of an opportunity. By the time you could place a call and lay a favorite, the race would be over or the odds would plummet.

CrownBet currently offers all the best features, promotions, and racing types to make it competitive in this crowded market of online bookmakers. They offer respectable turnover requirements and odds, have an easy to use, intuitive website and mobile app, and they also offer free weekly bookie bets.


Due to state legislation, Western Australia, South Australia, Victoria, and New South Wales are excluded from bonus offers.


The company’s smaller size means that they may not offer quite as many markets but they do seem to work hard at meeting the needs of their customers. Anyone interested in dealing with the best Australian bookmakers will definitely want to support this company. They’re also a great choice for new punters who need more help in the beginning and their sign up bonuses are very attractive to seasoned punters who want to take advantage of promos and offers.

Overall, we feel that CrownBet has a lot of potential as an Australian bookmaker. They proactively neutralize security threats making user safety a top priority, and they secure user info using SSL encryption. Their innovative promos, wide market options, and an easy to use site that’s well thought out provides customers with the optimal betting experience that’s sure to have them coming back for more.

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Williamhill Au Review

William Hill is a historic name in the world of bookmaking. They’re also the second largest online betting company in Australia. However, this company has changed ownership a number of times.

Whether it’s sports, racing or novelties you’re looking to wager on, this company offers all of the important markets and features a website that’s easy to use and very intuitive.

To start placing bets you’ll need to create an account, which is a fast and easy process. Just click on the get started button located at the top right-hand corner. If you already have an account simply log in. Next, to the log in feature, you’ll find the live chat option and the help feature in case you need additional information.

Located on the top left of the screen there’s a search magnifying glass that you can use to access your account details or find other markets.

Across the top of the screen, you’ll find a menu with the most popular sports, in addition to a drop down menu located at the end of it on the right, which displays all of the sports options.

Mobile Options

The user-friendly interface puts everything a bettor will need right at their fingertips. Every market that you’ll find on the desktop version of the site is available on the mobile app.


For punters who are looking for something different, this company also offers the chance to bet on the lottery. This feature is referred to as Planet Lottery, and bettors can wager on the outcomes of American, European, and Australian lotteries instead of participating in them.

This feature is powered by Lottoland. A player can pick numbers the same way they would if they played the standard lottery, then place a bet that their chosen numbers will be drawn.

Deposits and Withdrawals

Like any good bookmaker, this company offers a wide range of ways to access their money. All of the popular methods used by the average bettor are available, in addition to its own William Hill debit card, which is exclusive to William Hill members. The different methods available for withdrawing and depositing money from your account includes the William Hill card, debit card, credit card, Masterpass, bank EFT, Bpay, and Skrill. The William Hill card acts just like a debit card. You can transfer your winnings from your William Hill account to your card and withdraw if from any ATM.


Every week, members will also enjoy a variety of promotions. The Premium Price offer is one of their more popular ones that features boosted odds. This promotion originated on horse racing runners, but it’s been so popular that it’s now offered across all the major sporting events as well.

During bigger horse racing meetings, you’ll enjoy the two for one racing deals which give you the chance to back a couple of runners in a race for the price of placing only one bet. The second runner is a free bet of the same value as the first bet. William Hill is currently the only bookmaker to offer this type of promotion.

Racing fans can also take advantage of the Protest Payout and the First Past the Post offers on every harness race and single horse race.

When it comes to sports offers, William Hill is also a market leader with money back specials across NBA, A-League, NRL, and AFL games if your team loses. You’ll also want to get in on their regular promos that pay double winnings on first goal scorer and try scorer bets if your selection scores twice.

The company also gives punters the chance to win big money through promos such as predicting the finishing AFL ladder or picking the top ten in the Melbourne Cup.

Their current promos are displayed in one section, which you can access using the shortcut on the left side of the menu.

Customer Service

Customer service can be reached through an online chat feature on the website, or by phone or email. This company has a reputation for their fast response time.

New Customer Bonus

When you first sign up for an account you can enjoy a sign-up bonus up to five hundred dollars. However, this offer isn’t available to residents of Victoria, Western Australia, South Australia, and New South Wales, due to state regulations.

To claim your bonus, you’ll first need to create an account. Once you’re ready, deposit funds into the account, then place a bet.  All new customers are rewarded with a bonus bet to the value of the first settled bet, with a max of five hundred dollars. You don’t need to use a promo code to claim your bonus.

Keep in mind that this doesn’t mean that the first bet must be five hundred dollars, that’s just the limit of your first bet bonus.


Some horse racing bettors may find that this company falls behind other major bookmakers in their offering of fixed odds when it comes to making fixed odds markets live. However, when they are available, the prices are considered favorable.


William Hill offers harness racing, horse racing, sports betting, and greyhound racing online, by phone, and via a mobile device. This company is much more aggressive with betting markets, with the odds available at very early stages. They’re one of the best bookmakers to use for bets on NRL and AFL games.

With the amount of fun, premium promos for sports and horse racing increasing every week, you’ll find that William Hill offers the biggest price available on outcomes if you back it with the offer. The number and depth of markets can be considered small compared to their competitors, but you’ll definitely find yourself pleasantly surprised by the overall user experience and the promos that are not only fun to play but can also allow you to win serious cash.

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A Guide to Bookmakers

When it comes to Australian bookmakers or just bookmakers in general, there’s a cold hard truth you must recognize before entering sports betting. Plain and simple, bookmakers are all out to make money. Their goal is to beat you. So when you enter the world of sports betting, you’ll want to find a good bookmaker, preferably one with a solid reputation. Here are some pointers to look for when it comes to choosing the right bookmaker.


It can be difficult to find information on a bookmaker’s site regarding what type of margin they’re running at. Not only that, but there will be different sports running at different margins. Obviously, when searching for a bookmaker, you’ll want to find one that uses the lowest margins, because that means the operator is taking less profit. If one sportsbook is running at a hundred and eleven percent, and the other is at a hundred and five percent, then go with the latter. You need to do your homework.

Customer Service

Customer service is something that usually gets overlooked, but it should actually be one of the main factors you consider. Try to find a bookmaker that offers round the clock customer service because you may be betting in the middle of the night, so you definitely don’t want to wait until the next day to sort it out. You’ll also want to use a company that offers a variety of contact methods, especially live chat. Live chat features will allow you to speak to a customer service member instantly.

New Member Bonus

The new member bonus is probably one of the best things about online betting. These bonuses can be fantastic, just try not to get blinded by the offer because it’s not the basis of regular betting. Welcome bonuses usually range from a hundred percent matched deposits to a risk-free first.

Comparing the Odds

There are plenty of standout names in the industry when it comes to market value. You’ll typically find the bigger players such as Sportsbet or William Hill leading market prices. The more leading prices that a company puts out on a favored sport, the more you can potentially profit later down the line. With online betting you can enjoy using several bookmakers are once and then use an odds matching tool to see which company offers the best odds.


Most companies offer a wide range of features such as cash out options, Asian handicap betting, and live in-play betting. These are all great features that will keep you engaged and interested, which is what they’re designed to do.

Why Rep Matters

You have to admit, the sports betting industry can feel a little sketchy at times. There’s been countless sportsbooks and bookmakers who have had issues with paying out clients. Fortunately, these types of companies are often quickly exposed by consumer reviews. You can rest assured that the top names in the industry, such as CrownBet and many others we have reviewed are all safe and regulated.

Minimum Deposit

Minimum deposits can give you a little insight regarding how reputable a betting company is. If they have a higher than average minimum deposit then they may be catering more to advanced punters. If the minimum deposit is low, then it’s a sign that the site mainly caters to beginners.

Betting Markets

Most of the bookmakers we have reviewed all offer a large range of sports betting markets. But if you want to bet on something that isn’t quite as popular, then you’ll have to find another bookmaker that offers those markets.

Withdrawal Time Frame

You finally hit it big, so of course, you want your money as soon as possible. Well, so does every bettor, and this is something you should pay a lot of attention to. The withdrawal time frame will vary from platform to platform. However, you should expect anything from twenty-four hours and up to five days in some cases. For some users, this won’t be a make or break kind of a deal, however, it’s still good to know what to expect in terms of the waiting period, especially if you want to withdraw your funds from your bookmark account to your bank account.


With the hundreds of betting options out there, the sports markets available, and the betting strategies, at times, some bookmakers can be complicated to use. While most of them are easy enough for even the amateur to understand, some are just aren’t so simple to use. While this can be due to a lack of features, it’s ideal to be able to place a bet easily and without too many required steps in the process. A beginner friendly, easy to use site will allow you to navigate the site quickly, place a bet quickly, and access any info such as trends and VIP picks easily.

Membership Fees

Some bookmakers charge a monthly or annual membership fee. While this isn’t very common, and there are plenty of free bookmaking sites you can choose from, the sites that do require a fee are said to offer some of the best information, pro bettor tips, and sports betting resources.

Mobile Apps are a Must

Again, this feature may not be a must-have for everyone, but if you love your smartphone and find yourself glued to it more often than not, then you’re going to want to use a bookmaker that allows you to remain connected to your account at all times. This type of access can also be crucial right after you’ve placed a bet. Especially if you don’t always have access to a PC. It’s not surprising that many leaders in the industry now offer apps for their sites, and it’s a great way to stay on top of picks and trends for the day as well.

So, if you want and need the ability to place a bet on the go while you’re watching the event, then be sure the bookmaker you choose offers an app that’s functional and frequently updated.

Betting Like a Pro

In order to find your bets, you’re going to have to do a lot of research. While this may sound boring, it’s really the only way you’re going to find the right bets. While you can utilize the information you find on the bookmaker site, many other bettors will be doing the same thing, so you need to do your homework in order to have an edge over the average bettor.

So, where should you start?

•    Go online. The internet is where you’ll find a wealth of info.

•    Checkout the bookmaker’s forum and other sports betting forums, and team forums.

•    Evaluate the information you’ve found. This will usually consist of a race card, list of fixtures, or stats.

•    Consider what areas of the sport you’re the most familiar with and how you can gain an edge over the bookmakers. If you have some info the bookies don’t, then you’ll definitely have the upper hand.

Your research will include stats. When you use stats be sure to choose the outcomes in each event that you think is most likely to win. If you’re not sure about the outcome of a particular race or match then you need to move on. It will be hard enough to win a bet that you’re sure of so placing a bet you’re not sure of is a good way to lose your money fast.

Market Options

Make sure you look for bets in a number of markets. As you gain experience with placing bets you’ll know which markets you’re more skilled at picking the winners in, but be sure to try out a few of them. You may end up finding some great betting opportunities. This means basketball fans shouldn’t be restricted to just betting on which team will win the match, consider which games might be high scoring and which ones might be low scoring.

Value Betting

Once you’ve created a list of bets your next move will be to decide which ones you want to back. In order to do this, you’ll need to look at the odds of each selection and decide if the odds reflect the chances of the selection winning. This strategy of backing who you feel is the most likely to win isn’t as solid of a strategy as it sounds. You need to figure out a solid strategy that works for you if you want to make serious cash.

With value betting, you’ll back selections where the odds are greater than the chance of the selection winning, and if you’re any good at this strategy you can make long term profits. The better value you find, the more profits you’ll make.

Cross out any of the bets that you’ve picked where the odds are just too short for the chance of the bet paying off and you’ll be left with your value bets.

Comparing the Odds

Odds comparison is an important part of placing a bet. You can use odds comparison sites that will show the odds from all major bookies for each market and event so that you, the bettor, can easily choose the bookmaker that’s offering the best odds for your choices. If you’re not getting the best odds possible, then you’ll find that making a profit is a lot tougher, so make sure you compare the odds before you place your bet.

Final Thoughts

Making long term profits from betting isn’t the easiest and you’ll always need to learn from your mistakes in order to be successful. When you find yourself winning with certain markets or events you should concentrate on those markets and events in order to exploit them. The more you learn as you use the processes we have discussed, the more money you’ll end up making in the long run.

While it’s helpful to learn about strategies that some of the top bettors are using, make sure you find one that specifically works for you. This can take some experimenting, but you’ll want to use the best strategy that makes you feel very confident about your picks.

While it’s not hard to win a few wagers, there’s a big difference between that and winning often enough to actually make a profit. If you’re a beginner, once you’ve gained more experience placing bets, you can move on to learning how to make real profits.  By using the best Australian bookmaker and doing plenty of research, there’s no reason you shouldn’t expect to start earning like a pro in no time.